Marketing Assets

MTYAA Baseball Flyer

Every Door Direct Mail (EDDM) Via USPS

Description:
EDDM is a targeted mail marketing service by USPS. I have worked on several print materials for MTYAA Baseball League for their marketing needs. What you can see below are the screenshots of the flyer I designed for their 2018 marketing campaign. It was mass delivered on December 2017. The feedback that I got from the PR Director was that my design is one of the best flyers they ever used increasing their sign-ups/acquisition by up to 30%.

My Thought Process:
I was presented with design specifications that had too many information in it. I thought of simplifying the representation of data by coming up with imagery and visuals to better deliver the message. On the account of the main use of this marketing assets, I used a big chunk of space for the main offer of the flyer and gave it a nice and clean white/gray background to emphasize the “coupon code”. I used the word ”Hurry!” to give the marketing material a sense of urgency to the reader/audience. I highlighted the expiration details using a red background to deliver strength and urgency.

Infographic

The graphic is used on this article.

Description:

E-Book Cover

The graphic is used on this article.

Description:
My goal is to design the e-book that is easy on the eyes and easy to understand. Visual processing is what our brains were made for so I made sure that I provided simple graphics that would simulate human brains easily. I use Tiny PNG to optimize images- maintains the quality and reduces the file size.My goal is to design the e-book that is easy on the eyes and easy to understand. Visual processing is what our brains were made for so I made sure that I provided simple graphics that would simulate human brains easily. I use Tiny PNG to optimize images- maintains the quality and reduces the file size.

Banners

My Role: Concept, Design

Description:
Flyers, posters, brochure, and business cards are some of the marketing assets I designed mainly for public tradeshows and private events I attend to with the clients. I used both Adobe InDesign and Adobe Illustrator to create beautiful marketing assets.

Posters & Flyers

My Role: Concept, Design

Description:
When creating marketing assets that are for printing, I would always prefer Adobe Illustrator to render scaleable and vector graphics. This way, the output can be adjusted without losing the quality of the document.

Business Cards

My Role: Concept, Design

Description:
Optimizing images is always part of my process to maintain the quality and reduces the file size for versatile use.

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